Research conducted earlier this year by Twitter and analytics firm Annalect shows that users trust social media influencers almost as much as they trust their friends. Surprised? You shouldn't be. Influence marketing has always played a massive part in customer buying choices. In the US, Wheaties have included athletes on their cereal boxes since 1934…
The post Social Media Influencers Are Trusted More Than Ever But How Do You Measure Online Influence? appeared first on Majestic Blog.
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