Search Results are officially AMP'd

Along with many others in the open source Accelerated Mobile Pages Project, we've been working to make the mobile web experience faster. In February, we launched AMP in the “Top Stories” section of Google Search, delivering news in a fast and reliable way. In August, we previewed linking to AMPs across the entire mobile search results page. Today we're excited to announce that we're rolling out that faster experience to users across the world.

Now when you search on your mobile device, you'll see a label that indicates a page is AMP'd. This doesn't change Search results but will show you which sites have pages that are ready to load lightning fast.

Today, the median time it takes for an AMP page to load from Google Search is less than one second. Beyond just saving you time with fast loading pages, AMP will also save you data -- AMP pages on Search use 10 times less data than the equivalent non-AMP page.

To date we have over 600 million AMP documents created by sites such as eBay (US), Reddit (US), Shopify (CA), Konga (Nigeria), WikiHow (US), Cybercook (Brazil), Skyscanner (UK), and many more from all over the world (232 locales and 104 languages). These pages cover retail, travel, recipe, general knowledge and entertainment. That's a lot of fast-loading pages!

To find out more about AMP, check out ampproject.org.

Posted by David Besbris, VP Google Search