The Guide to Local Content Marketing by @johnleoweber

This guide to local content marketing will show you how to find content ideas, how to find publishing partners, and how to measure your results.

The post The Guide to Local Content Marketing by @johnleoweber appeared first on Search Engine Journal.

Facebook Improves How it Tracks Video Metrics in Page Insights

Facebook announced updates to the Video Metrics section of Page Insights that will see several improvements made to how it tracks user engagement with videos.

The post Facebook Improves How it Tracks Video Metrics in Page Insights appeared first on Search Engine Journal.

Wikimedia Clarifies it is Not Building a Global Web Crawler

Wikimedia clarifies that, despite headlines, it is not trying to create a search engine to compete with other platforms, including Google.

The post Wikimedia Clarifies it is Not Building a Global Web Crawler appeared first on Search Engine Journal.

What Enterprise can Learn From Start-Ups: Acompli Co-Founder & #SEJSummit Speaker Kevin Henrikson by @wonderwall7

SEJ Summit Santa Monica speaker, Kevin Henrikson, talks about agile marketing tactics that enterprise can learn from startups.

The post What Enterprise can Learn From Start-Ups: Acompli Co-Founder & #SEJSummit Speaker Kevin Henrikson by @wonderwall7 appeared first on Search Engine Journal.

Can you use Social Media traffic to generate more links to your content?

Social Media channels can have a life of their own, but they can also be a great tool to generate more traffic. When you publish something on Facebook; options like sharing, liking or comments give the best results. But is that all? I decided to use Majestic to check backlinks and find the correlation between...

The post Can you use Social Media traffic to generate more links to your content? appeared first on Majestic Blog.

Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro

Posted by jmodjeska

Today I'm proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of your performance and visibility, and effectively manage large campaigns with numerous keywords. Did I also mention it's lightning-fast? To get started, visit the keyword rankings page in any of your campaigns or test drive Moz Analytics with a free trial today.

Want a quick recap? Tori goes over the highlights in this quick 1:20 minute video!

Historical rankings: getting from 12 to infinity

The major value of today's release is that it enables customers to visualize their campaign's entire rankings history. This is thanks to an ongoing effort to completely overhaul our data assembly architecture. I'm excited about today's release because it lets loose the first phase of this overhaul initiative, and marks the end of the 12-cycle limitation in our rankings reports.

As of today, timeframe selection has no bounds. You can report on rankings data with start and end dates anywhere in the life of your campaign, up to and including the entire campaign's history, even on campaigns with long histories and lots of keywords. Your full rankings histories have been liberated.

12 weeks of keyword rankings history in Moz Analytics -- a limitation until today

Success! A campaign's entire rankings history in Moz Analytics

And more new features

In addition to unlimited rankings history, we're giving users the freedom to compare rankings, search visibility, engine performance, and competitive metrics within customizable timeframes. We want our users' reporting needs to drive the application, and not vice-versa. Here are some other features available as of today:

• Customizable timeframe selection. In addition to weekly and monthly views, you can now select and display start and end dates, and export reports for specific timeframes. Rankings deltas (changes over time) are now calculated over the duration of the selected timeframe.

Calendar controls to select your data display range

Quick-select menu for common timeframes

• Flexible, universal filtering. Fast response times and full keyword history means no more limits on how you view and filter your data. Use the new universal filter to narrow displayed keywords by locality, labels, and keyword text.

• On-the-fly aggregate calculations. Rankings summaries, deltas, search visibility, and universal results all update on-demand whenever you select a new timeframe.

• Flexible, fast sorting. Data points -- like difference between rankings by engine -- that previously took so much overhead to calculate that they couldn't be sorted in-place, are now easily sortable on-demand.

Sort by anything, anywhere

And performance improvements, too

These new features are built on an entirely new architecture. We've been running the new and old systems in full parallel mode for about two months now to ensure everything was ready to switch over. This has also given us the opportunity to measure some key performance improvements:

• 30X faster pipeline. Our data assembly and storage processes run up to 30X faster, eliminating delays between data collection and in-app availability. The low latency between data collection and availability is what facilitates the delivery of full campaign histories.


• 20X faster server response times. For most in-app requests, our response times are dramatically faster than the previous system. We're seeing rankings datasets delivered in 50 ms for average-sized campaigns (compared to 800+ ms in the previous system). We've also moved many calculations into the browser, reducing network calls and wait times for filter and sort requests.

Why we did all of this

Rankings data is important to our customers

Keyword rankings data is a core component of the Moz Pro suite of tools. We gather localized and national data on millions of keywords each day across hundreds of search engine locales so that our customers can analyze their SEO keyword performance. Moz Analytics users spend the bulk of their time in the Rankings section, where we present metrics that include mobile and desktop keyword rankings, historical SERP analysis, local and national keywords, search visibility scores, and competitive metrics.

The data was already there

We store deep historical rankings data going back to the moment of a campaign's creation. While this information has always been accessible via historical rankings CSV downloads, we've been aware for some time that this is frustrating and this data would be much more useful in the UI. What held us back was our architecture. If you're interested in the technical challenges and how we overcame them to deliver these new features, I offer a detailed explanation on our Developer Blog, covering the project background and architecture that makes all of this possible.

Where we'll go next

We plan to round out our rankings overhaul project with backend and UI updates to the Analyze a Keyword page. We'll also speed up Page Optimization, at which point the entire corpus of ranking-related data will be on our new platform.

Ultimately, all of our numerous datasets, including crawl and links, will be assembled and stored on the new architecture, unlocking new features and delivering data faster as we go. We'll continue to be agile and iterative, progressively releasing updates as soon as they're ready.

So go check it out!

To experience the new features in the rankings section, visit your ranking report in any Moz Analytics campaign. If you're not already a Moz Pro subscriber, why not take a free trial and see how our software can help you do better marketing? As always, we would love to hear your feedback below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

3 Ways to Make More of Your Instagram Content

Being obsessed with Instagram has become the new being obsessed with Facebook. While the website has yet to outgrow Facebook and Twitter, users are extremely dedicated to their feeds.

With Instagram being one of the fastest growing networks on the web, it is time people began using it more seriously. The problem is that it is still in many ways an unknown entity. How do you make the most of your Instagram content?

With Instagram being one of the fastest growing networks, it is time people began using it seriouslyClick To Tweet

There are three ways you can try.

1. Archive Your Instagram Content

First is making sure you keep that content available. Too often a user will upload a photo with filter and delete the original to make space on their mobile device. Understandable, but a mistake. What happens if you lose that account?

If you Google Instagram one of the popular follow up phrases is "deleted for no reason". It happens all the time, and some incredibly popular Instagram accounts have been deactivated by the site, hacked, or otherwise altered in ways that are permanent.

You need to archive your content to back it up. While there are several options for doing that, my personal favorites are:

1. Instaport - A quick and easy way to quickly grab and download all Instagram photos and download them to your computer. It compresses them into a manageable and size controlled Zip file.


2. Archive Social - An archiving service for multiple social networks, Instagram included. Great if you want to save content on other platforms, such as Twitter, Facebook, LinkedIn and Google+.


3. IFTTT - An If This Then That script that will take all of your photos on Instagram and automatically back them up on Evernote. You can set this up to capture new Instagram images as you post them, so you don't have to continually update your backups.

2. Integrate Your Instagram Content Into Your Blog

If you want Instagram photos to work for you, they need to spread beyond the platform itself. Your site should always consolidate whatever else you are doing online, including your Instagram shares.

You can cross share, but a better option is to move beyond social media as a whole and integrate your content into your blog. WordPress makes this pretty easy, with plenty of tools to get you going. such as:

1. Instagram Slider - What makes this slider unique is that it allows you to specify how often to check for updates on your account. You can set it into hours, which lets you choose based on how long it may take the majority of your visitors to see new images before they change. It displays up to twenty pictures.


2. Instagram for WordPress - If you want something simpler and smaller, this is a similar widget to the one above. But it only displays up to five images, and there is no time selection. So you put in your Instagram account name (or any account), and it will pull them regularly. It is good if you don't want to deal with a lot of details and the frustration of API.


3. Yakadanda - If you don't mind API, this plugin is much more thorough. It show both images and videos, based on elements you choose like liked, tagged, recent feed, etc. Due to the short code you can display up to 380 images at any given time.

3. Monetize Your Instagram Content

Monetizing on Instagram may feel like the Holy Grail to many users. But it is totally possible... really! Photographer Daniel Arnold took it to its extreme by making $15,000 in one day by asking followers if they would like a physical print of any of his images.

He was not famous. He didn't have millions of followers (he was in the hundred thousand range), and he used no marketing gimmicks or formulas to achieve it. All he did was ask, and his followers responded in droves.

This proves that monetization is not only possible, it is completely reachable. You just have to find a way to present the opportunity for your own situation. Even if that is just a matter of generating leads that end in profit elsewhere, like back on your site.

Do you have a tip for making the most of your Instagram content? Let us know in the comments!

The post 3 Ways to Make More of Your Instagram Content appeared first on Internet Marketing Ninjas Blog.