SEO can be overwhelming: You never know where to start.
Let’s take a breath and do something quick:
These small tweaks can help you rank better</h3>
<p>Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test if its working.</p>
<p>A small tweak here can help your rankings for primary and secondary terms targeted on a page and maybe even your CTR’s</p>
<ol>
<li>Do you include the same keyword twice in your <title>, try a synonymous phrase</li>
<li>Are the same keywords heavily repeated across pages? Try to introduce a new <title> template to vary things up. If you’re not sure, try our free crawl tool to crawl your site and see patterns across <title>’s</li>
<li>Are there any dynamic elements you can add to your title to make them more unique? One example is adding price or including counts of data.</li>
</ol>
<p><strong>Free On-page SEO Resources: </strong></p>
<ul>
<li><a href="http://www.internetmarketingninjas.com/blog/google/google-modify-my-title-tags/">Why Does Google Modify My Title Tags</a>?</li>
<li><a href="http://www.internetmarketingninjas.com/blog/google/seo-automation-wins-conundrums/">SEO Automation: Page Title Wins and Canonical Conundrums</a></li>
<li><a href="http://www.internetmarketingninjas.com/blog/search-engine-optimization/google-changes-title-tags/">When Google Thinks Your Title Tags Suck</a><br />
<hr />
</li>
</ul>
<h3>Get a slice of competitive term clicks, without #1 ranking</h3>
<p>When most websites focus on a key high volume high CPC term, they focus on a homepage or key landing page getting to position 1 in Google.</p>
<p>Many websites forget to leverage universal search to target that same term. Universal search are results where Google blends search verticals such as video, images, and local results.</p>
<p>Are you taking advantage of universal search to rank for your key terms</p>
<ol>
<li>Use <a href="https://www.gliffy.com/">gliffy</a> or <a href="http://firstsiteguide.com/blogger-tools-and-resources/">other cool tools</a> to create visualizations for your blog posts and optimize the alt text and caption. If you already have charts and visualizations on your site, <a href="http://www.internetmarketingninjas.com/blog/tips-and-tricks/the-ultimate-guide-for-web-images-and-seo/">optimize those</a> for Google image results.</li>
<li>Research the 10 biggest informational queries (or commercial queries that also may have an informational intent) in your niche and create informational videos about them.</li>
<li>If you’re an ecommerce site, test creating video buyers guides for your top categories and top products and optimize them for video search.</li>
<li>If you target a location, optimize your Google Local listing by adding more than one image or your space – users may see them when they hover over local results on desktop. Don’t lean on just Google Maps and Google Maps Street View to represent your business!</li>
</ol>
<p><strong>Free Branded SEO Resources: </strong></p>
<ul>
<li><a href="http://www.internetmarketingninjas.com/blog/search-engine-optimization/branded-links/">What is a brand name based link</a>?</li>
<li><a href="http://www.internetmarketingninjas.com/blog/search-engine-optimization/building-signals-mitigating-risk-local-seo/">Branding Signals and Mitigating Risk For Local SEO</a><br />
<hr />
</li>
</ul>
<h3>Boost Assisted Conversion By Customizing Your Branded Results</h3>
<p>Customizing your branded search results makes the journey easier for visitors returning to your site and visitors finding you through TV buys or elsewhere.</p>
<p>Here are some tips</p>
<ol>
<li>Customize your knowledge box if you have one. You can customize your logo, corporate contacts, social profiles and more – here is a <a href="https://developers.google.com/structured-data/customize/overview">guide from Google</a></li>
<li>Don’t have a knowledge box, no problem! You can use rel=”publisher” to get a box for your search results. <a href="http://www.internetmarketingninjas.com/blog/google/all-your-questions-about-relpublisher-answered/">Here is</a> a handy guide for implementation</li>
<li>Customize your sitelinks – Sitelinks are the links pointing to categories in your site when a visitor searches for branded results. Although Google takes a guess at what may be valuable to your visitors, you can demote sitelinks if you see sitelinks that you do not want included. <a href="https://support.google.com/webmasters/answer/47334?hl=en">Here is how</a>.</li>
</ol>
<p><strong>Free Conversion Resources</strong>: <a href="https://www.internetmarketingninjas.com/internet-marketing-ebooks/natural-website-conversions.html">The Secret To Natural Website Conversions</a></p>
<p>Any more quick tips for better rankings? Please share them in the comments.</p>
<p>The post <a rel="nofollow" href="http://www.internetmarketingninjas.com/blog/search-engine-optimization/3-easy-things-you-can-tune-test-that-can-help-you-rank-better/">3 Easy Things You Can Tune & Test That Can Help You Rank Better</a> appeared first on <a rel="nofollow" href="http://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p>
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